Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here? Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here? | | |
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howdy! | | | | | Crypto marketing activity ebbed away in recent years. Hotter markets could see it return. | | |
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| | | | | When advertisers look beyond demographic and psychographic data, they gain a deeper descriptive and predictive view of their audience. This is especially true when using individual-level transactional data, which is almost always the most predictive of future spending behaviors. | | |
howdy! | | | | | A new bill called the COPIED Act aims to pass new transparency standards to protect IP and guard against AI-generated misinformation. | | |
| | | | | Emotional alignment between an ad and the content an audience consumes is essential in driving positive attention. | | |
howdy! | | | | | To reach gamers outside of video games, brands have moved beyond one-off activations based on specific intellectual properties toward more fully integrated programs that span across all aspects of a creator’s community and fandom. | | |
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| | | | | As teams feel the squeeze on their budgets and media effectiveness, they’re diversifying revenue drivers and experimenting with new and lower-funnel channels. | | |
howdy! | | | | | Like with all emerging tech, sorting the useful from the useless, is critical and time-consuming. | | |
howdy! | | | | | A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date. | | |
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