Peter Stern joined Apple at a moment when its relationships with entertainment companies and publishers were at a low point. He's since improved relations just enough to get them into Apple's new content subscription services.
Apple wants to sell you news and video channel subscriptions. The products are attractive to media companies that can't truly go direct to consumer.
YouTube is focusing this year's upfront pitch on its most TV-like content in an effort to convince advertisers that it can compete with traditional TV.
From Digiday magazine: In an age where marketing has veered closer to science than art, where micro-targeting and data are king, Burger King CMO Fernando Machado remains a champion of creativity.
In the latest Digiday podcast, Columbia University's Emily Bell talks more on the platform problem in digital media, why she'll never listen to Jonah Peretti again and why subscriptions won't work for
New speaker added: hear David Lang, CCO, Mindshare NA, discuss how they are adapting to the changing TV industry at the Digiday Future of TV Summit in Palm Springs, California.
To uncover what senior marketers really value in their programmatic campaigns, we surveyed more than 200 buyers, representing brands and agencies, to identify areas of opportunity and where they're falling short of achieving data-driven personalization. Sponsored by Verve.
