WardsAuto Dealer Edition
WardsAutoDealer Edition
 

APRIL 7, 2020

Competition ‘Fierce’ for End-of-Lease Customers

Customer retention spotlighted as 1.8 million auto leases mature, says J.D. Power study.

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Alas, Detroit Auto Show a No-Show This Year

We must wait to see if organizers can pull off this reimagined event at a time when auto shows around the world are struggling.

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Pickup Sales Down, But Stand Out in Bleak Market

Their resiliency is driven largely by the availability of “unprecedented incentive programs,” says Thomas King of J.D. Power.

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Coronavirus-Themed Spots Among Most-Seen Auto Ads

Lincoln takes first place once again for the week of March 23, not for the Aviator commercial featuring a solitary Matthew McConaughey but with new creative emphasizing the power of sanctuary right now.

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