How the identity crisis adds to long-standing marketing challenges -

Hi John,

Attributing revenues to marketing touchpoints is one of marketers’ biggest challenges—and it’s getting harder. Marketers are up against long-established obstacles plus new identity-related disruptions with the loss of third-party cookies and the Identifier for Advertisers (IDFA).

We invite you to download a complimentary copy of our analyst report, "Ad Measurement and Revenue Attribution 2021: Identity Crisis Adds to Long-Standing Challenges." In this report, you’ll get a look at how marketers are confronting ad measurement and revenue attribution pain points, including:

• Why a holistic view of revenue attribution will help you move marketing forward
  
• Best practices and how to prepare for post-cookie attribution methods
  
• How the identity crisis presents new challenges, and an opportunity to reevaluate current approaches
  
• The future of measurement and attribution

Receive my copy. This eMarketer Report is presented by Acxiom.

Sincerely,
eMarketer Editors

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