How consumer’s changing preferences affect advertiser options -

Hi eMarketer Reader,

The mobile app ecosystem is heading towards change. Consumers are spending more time and money on their smartphones in the wake of the coronavirus pandemic, and Apple’s release of iOS 14 is expected to upend the app economy even further.

As a result, in-app advertising options and monetization strategies will need to evolve alongside the longer-term behavioral, economic, and platform-based shifts already in motion.

We invite you to download a complimentary copy of our analyst report, "App Monetization Trends 2020: Changing App Economics Affect Advertiser Options." In this report, you’ll get a closer look at the three major changes affecting app developers and advertisers, including:

• The pandemic’s impact on app categories, usage, and ad placement
  
• Consumers’ changing preferences on how to pay for apps
  
• How iOS 14 will reshape the app economy
  
• Plus, valuable key takeaways for advertisers
  

Receive my copy. This eMarketer Report is presented by Branch.

Sincerely,
eMarketer Editors

PS: Feel free to forward this email to colleagues and peers who may be interested in this topic. Thank you!