How to comply with data privacy regulations -

Hi eMarketer Reader,

Marketers and their partners have long relied on addressable advertising to identify users in order to serve the right message at the right time. All the while, government regulators and platforms like Apple and Google have been moving closer to a cookieless future through protection policies and system updates that safeguard consumer data.

Now, marketers are up against the clock to respond with tactical and strategic approaches for these identity challenges.

We invite you to download a complimentary copy of our analyst report, "Identity 2020: Changes to Cookies, Ad IDs, and Regulations Take Aim at Tracking." In this report, you’ll learn how marketers are reacting to significant disruptions in identifying and targeting digital audiences, including:

• Preparedness for complying with data privacy regulations
  
• Potential solutions to coexist with privacy-forward platforms
  
• Other forms of measurement to use as a path forward in world without cookies
  

Receive my copy. This eMarketer report is presented by Verizon Media.

Sincerely,
eMarketer Editors

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