A brand promise is empty without a customer expectation. In fact, a brand, in the most classic sense, is simply the aggregate experience of the value proposition.

In this broadcast, Flint McGlaughlin boils what a brand is down to its essence. Then, he walks through three dangers marketers must avoid to build an effective, sustainable brand.

The MarketingSherpa Landing Page Handbook is one of the most popular resources we have offered in 20 years of publishing. So we dug into our archives and are now offering this handbook free to you, the MarketingSherpa reader. 

Get your marketing team outside the four gray walls of your office building and visit an organic farm, a beach house, or even a hotel conference room in the heart of the city – and rejuvenate. But remember these tips from Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa.

If your value proposition is unknown or unclear, your competitors may be doing a better job of communicating value and taking business away from you.

The MECLABS Value Proposition Workshop is a two-day workshop designed to put a powerful value proposition into the hands of your executives and your team and help you test its effectiveness in the market.

• 7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
• The MECLABS Value Proposition Toolbox
• Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test
• Research-based Subscription Swipe File: 26 valid marketing experiments to give you ideas for your next A/B test
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• Research-based Ecommerce Swipe File: 25 valid marketing experiments to give you ideas for your next A/B test