Hi John,

Understanding what is driving connected TV (CTV) growth is the key to a winning marketing strategy. Download a complimentary copy of our analyst report, “Connected TV Explainer: What You Need to Know About a Shifting Landscape.”

On a gross basis, YouTube is the largest recipient of CTV ad dollars, set to take in nearly $6 billion in US CTV ad spending in 2023, according to our forecast. In this report, you’ll learn why companies like YouTube have sizable CTV ad businesses and what their success represents for the future of this space.

Sincerely,
eMarketer Editors

This eMarketer analyst report is presented by StackAdapt.

P.S. Please forward this email to colleagues who are interested in the ever-evolving CTV landscape. Thank you!

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