Many people think the term “metaverse” originated when Facebook changed its name to Meta in 2021, but it’s not new. The term was coined back in 1992, as a virtual place where characters could go to escape a totalitarian reality. Today’s modern concept of the metaverse is focused on community and meant to be an immersive place where companies and consumers can interact.
Because of the metaverse’s maturing state, uncertainty and questions still revolve around it. Nonetheless, the metaverse has a promising commercial future as it is currently setting building blocks for new business and innovative licensing opportunities.
- What is the metaverse and how does it work?
- Why brands should use the metaverse and how are brands currently using it?
- What metaverse platforms are there and why are they different?
- How to build a brand in the metaverse?
- What is the future of the metaverse?
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