Computer vision brings shoppable video to life OneDash's Rayhan Perera on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is transforming the way retail works.
ClickZ Daily: September 9, 2020 |
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| Happy Wednesday! Today we have Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is transforming the way retail works. He writes: Shoppable video with computer vision enables the consumer to open and browse curated product selections without navigating away from the video or being redirected through multiple pages and links. Also, a reliance on digital is our “new normal” due to COVID-19. Discover the five capabilities your CMS needs to withstand the foreseeable future. “For those that invest, manage and work in these platforms, they must reevaluate their platform requirements and ensure their CMS can support them through extended WFH periods, increased online traffic, and shifting marketing strategy,” says Gregg Shupe, Digital Experience Thought Leader at Progress. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Rayhan Perera Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is transforming the way retail works. |
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Content Gregg Shupe A reliance on digital is our “new normal” due to COVID-19. Discover the five capabilities your CMS needs to withstand our foreseeable future. Will your CMS handle the new normal's five key must haves? Read more |
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| Data-Driven Marketing Jacqueline Dooley ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read more |
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| Digital Marketing Myles Kleeger Give new ecommerce shoppers reasons to return with responsive messaging, lifecycle marketing, and brand humanity. Read more |
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| Digital Marketing Kamaljeet Kalsi Fresh statistics on customer loyalty and ecommerce to help you formulate a winning ecommerce playbook, activate more purchases, and bump up sales. Read more |
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| Sidecar helps retailers create powerful performance marketing campaigns to consumers on the channels they use most. We combine deep data, knowledgeable humans, and inspired technology to deliver seamless experiences that turn shoppers into buyers. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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