Comscore’s new trends report reveals significant spike in US OTT usage

Happy Wednesday!

Today we unpack Comscore’s latest State of OTT report, which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and top streaming services.

According to the report the most significant jump in CTV usage was with smart TVs, which reached about 37% of households in April 2018 versus 51% in 2020.

Also, as advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data to grow revenue and engagement.

He writes: First-party data will be a publisher’s ticket to thriving in a post-cookie world, which is why deliberate steps must be taken to start taking ownership of said data.

Benchmarking Survey 2020

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Digital Advertising

Comscore’s new trends report reveals significant spike in US OTT usage

Jacqueline Dooley

We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and top streaming services.

Scaling ad revenue growth with first-party data expertise

Ankit Oberoi

As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data to grow revenue and engagement. Read more

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ClickZ Daily: September 2, 2020

Benchmarking Survey 2020

Digital Advertising

Analyzing Customer Data

Analyzing Customer Data

Digital Marketing

Digital Transformation

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Analytics

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