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IRL branded content for AT&T By Lauren Johnson Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T. Read more » |
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truTV will air the special 2 weeks before Election Day By Sami Main |
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Brandshare Content From Salesforce | |
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Insiders ask, 'What is he waiting for?' By Sami Main |
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Twitter to 'discontinue' the mobile app soon By Sami Main |
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Choose the year's top series, names and networks By Adweek Staff >From breakout hits like Stranger Things to returning favorites like The Walking Dead and Empire, 2016 has been a standout year for broadcast, cable and streaming. Read more » |
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The series will premiere the day after Thanksgiving By Sami Main With one month until the premiere of Gilmore Girls: A Year in the Life, it's time to commence freaking out. Read more » |
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Celebrity entrepreneur Bill Rancic hosts the show By Sami Main The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content. Read more » |
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Featured Jobs | Leading National B-2-B Publication New York City, New York (US) | Marketing & Technology Group Chicago, Illinois | Art LTD Magazine New York City | Infobase Learning New York City, New York (US) | Ainsworth Institute of Pain Management Manhattan, NY | |
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It helps that she was an early adopter By Sami Main "Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan. Read more » |
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And introduces a new tagline: 'Further' By Jason Lynch National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company. Read more » |
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Brands are buying into cross-platform advertising By Christopher Heine NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a ... Read more » |
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