Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T.
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Television
October 31, 2016
IRL branded content for AT&T
By Lauren Johnson
Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T.
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truTV will air the special 2 weeks before Election Day
By Sami Main
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Brandshare Content From Salesforce
Secrets to success
Insiders ask, 'What is he waiting for?'
By Sami Main
Twitter to 'discontinue' the mobile app soon
By Sami Main
Choose the year's top series, names and networks
By Adweek Staff
>From breakout hits like Stranger Things to returning favorites like The Walking Dead and Empire, 2016 has been a standout year for broadcast, cable and streaming.
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The series will premiere the day after Thanksgiving
By Sami Main
With one month until the premiere of Gilmore Girls: A Year in the Life, it's time to commence freaking out.
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Celebrity entrepreneur Bill Rancic hosts the show
By Sami Main
The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content.
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It helps that she was an early adopter
By Sami Main
"Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan. 
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And introduces a new tagline: 'Further'
By Jason Lynch
National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company.
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Brands are buying into cross-platform advertising
By Christopher Heine
NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a ...
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