| | John,
To transform the results you can get with your conversion optimization efforts, Flint McGlaughlin shares a deeper understanding into how customers (and human beings in general) make conclusions that impact the choices they make, choices like making a purchase or completing a lead generation form.
You can watch right now at this link: Conclusions Precede Decisions: Two case studies that teach the most effective way to amplify conversion.
To help you apply these principles to your own marketing, Flint shares case studies about landing page optimization for a mattress brand and pricing strategy for a software as a service in this 37-minute video.
Here’s to getting the picture of the lion right,
Daniel Burstein Senior Director, Content & Marketing MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Just reply to this email to let us know how we can help.
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