"It's all smoke and mirrors to get more money." In our latest installment of Confessions, the former innovation boss for a well-known ad agency shares why so many creative shops start innovation labs. Two years ago, publishers without a Snapchat Discover channel scrambled to use individual accounts on Snapchat to connect with millennials. Now, many publishers have shifted their focus to Instagram. Vertical Networks, founded by Elisabeth Murdoch, is the only non-legacy media company so far creating shows for Snapchat Discover. Here's a look into Vertical Network's process. In the first half of 2017, Turner doubled the revenue it drove through private marketplaces compared to the same period last year. The company did this by restructuring its sales teams and packaging PMPs across its sites. "Advertising no longer acts as bite-sized entertainment." Shiseido CMO Daisuke Otobe says brands need to appear in the news and their ads must act as entertainment for people to pay attention to them. The regular deadline for the Digiday Awards is tonight at midnight. Submit your entries for this year's best creative marketing and advertising before the fee rises. |
|---|
|
|---|
| Seb Joseph Innovation is still not seen as mission-critical with most CEOs to make the changes needed to truly innovate. |
|---|
|
|---|
| Lucia Moses Facebook's Instagram is copying Snapchat's features left and right, and the moves are paying off with publishers. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
| Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. |
|---|
|
|---|
| Sahil Patel Vertical Networks has four shows with Snapchat — and has used its Snapchat Discover channel to develop ideas for both Snapchat and TV. |
|---|
|
|---|
| Ross Benes Turner doubled the revenue it drove through PMPs by restructuring its sales team and packaging PMPs across multiple sites. |
|---|
|
|---|
| Sponsored Content GumGum Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by GumGum |
|---|
|
|---|
| Sponsored Content LiveRamp LiveRamp interviewed some of the leading experts in attribution at Nielsen Catalina Solutions, Google Attribution 360, MasterCard Advisors, comScore, and more to pull together the nine steps you need to take to prepare your organization, implement cross-channel attribution and start seeing success. Sponsored by LiveRamp. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
|
 |
