"Agencies are just trying to give data that makes the performance look good": A media auditor executive shares why media auditing needs a makeover in the latest installment of our Confessions series.
More than 100,000 people are expected to attend this year's CES in Las Vegas. Here's our guide to what's in and what's out at the event.
In 2017, there was a lot of talk about improving transparency in digital advertising. Now, impatient with the rest of the supply chain's slow progress, advertisers are coming up with their own solutions.
Brands are taking advantage of the adult coloring trend, with companies like Lionsgate, Hasbro and Kellogg's buying ad space inside coloring apps, creating their own such apps and designing branded coloring pages.
At the Digiday Programmatic Media Summit in November, 80 percent of the industry leaders we surveyed said they had updated their inventory with ads.txt tags. Subscribe to Digiday+ to learn more insights from the event.
Digiday is launching an Amazon briefing, where we'll compile the news to know about the retail juggernaut from across our coverage on Digiday, Glossy and Tearsheet. Sign up to receive it in your inbox every month.
Shoe retailer Aldo is going up against Amazon by empowering sales staff with a mobile app to help customers and speeding up the checkout process. At the Digiday Retail Summit in Austin, Texas, from Feb. 21-23, Aldo's head of retail Gregoire Baret will share how the brand is investing in customer service. Reserve your spot to attend today.
