"It's all one massive arbitrage system": In the latest installment of our Confessions series, a former global media head of a multinational brand said brands haven't invested in the right media skills.
Stat, the health news site Boston Globe Media Partners launched in 2015, is starting to figure out how to create content specialized enough to command a premium price while appealing to the general public.
"Gold from a marketer's perspective": Pinterest's quick product rollout, along with its emphasis on search and scale, has piqued the interest of agency executives.
Young men's publisher the Chive started selling shirts in 2011. Since then, Chive owner Resignation Media has established two standalone e-commerce storefronts, driving a $20 million commerce business that accounts for one-third of its revenue.
"The old model of marketing with celebrities was very top-down and a bit dated." L'Oreal Paris UK's Adrien Koskas shares why the brand has started working with influencers and more on the latest Digiday Live podcast.
We're looking to invite brand and retail executives to our upcoming Digiday Retail Summit in July. Apply here for a pass.
What does an organization like Bank of America do to ensure programmatic success? Janna Turner Botha, svp of digital marketing at Bank of America, will share what the bank has learned at the Digiday Programmatic Marketing Summit. Find out more about how to join us today.
