"They're taking money out of people's hands [who have] worked really hard." In the latest installment of our Confessions series, an Instagram fashion influencer laments the use of bots to artificially inflate engagement.
Snap is looking for a head of integration to work with its content team and advertisers to insert brands into Snapchat Discover shows. Ad buyers say this is a sign the company is relaxing its restrictions on branded content, which it has historically separated from editorial content.
"People are just here to get acquired, and go home." Execs from brands, agencies and ad tech vendors shared what was on their minds at Dmexco.
Although Amazon may have purposefully downplayed itself in its pitch to brands at Dmexco, especially in comparison to Facebook and Google, its growing influence on the ad ecosystem was felt throughout the conference.
From Glossy: Harper's Bazaar has redesigned ShopBazaar, its e-commerce platform, to focus on a much smaller collection of items selected by its editors.
Join agencies like Ogilvy, JWT, FCB, Essence and more at the Digiday Agency Summit in Charleston, South Carolina next month for three days of discussion, networking and insights around the agency of the future.
