Winning TV advertisers are looking beyond impressions and traditional ratings systems to measure performance and prove ROI of their campaigns. By being able to track how TV campaigns drive web traffic and online conversions, advertisers are able to add digital-like granularity and accuracy to their results. That’s what NBCU has been doing to demonstrate the effectiveness of audience targeting vs. traditional age/gender buys.

Join the webinar to hear directly from NBCU and iSpot.tv about this new currency for TV advertisers that is based on actual business outcomes such as clicks and online and offline conversions.