As the world snaps back from the pandemic, marketers are scrambling to adjust strategies to meet the demands of a new normal. From changing KPIs to exploring new channels, many are struggling to determine what works. At Digiday Media’s CMO Summit LIVE, presented by Digiday, Glossy and Modern Retail from July 19 - 20, we'll connect 50 top marketers to share new strategies and actionable tactics for succeeding in a post-pandemic world. To provide the most open and candid discussion, we’ll kick off the summit with a discussion group conducted under Chatham House Rules to chat through current challenges and opportunities, including authentic purpose-driven marketing, the extended end of the third-party cookie and much more. Reminder: If you're a brand executive, you could be eligible for a complimentary pass. See if you qualify here. Keep scrolling to view some of the topics we’ll cover and secure your spot below. Topics we'll coverTransforming the Customer Experience from Every Touchpoint In this session, one CMO will discuss how their team has approached omnichannel and the perfect blend of digital and physical retail. The Evolution of a Brand One CMO will outline the initiatives that have been implemented to grow into a multi-touchpoint brand while maintaining its overall identity and community-first attitude. Mastering Collaborations: The Importance of Authentic Partnerships This session will explain how a serial collaborator ensures authenticity throughout the process of collaborating with other brands. Why Customer Education Is The Key To Building A New Beauty and Wellness Category Hear how science-backed benefits and customer education helped a brand grow and create an entirely new category in the process. Become a sponsorLearn more about lead generation, thought leadership and branding opportunities here. |