California is in growth mode. Tourism spending for 2023 is expected to reach $155 billion, according to Visit California, surpassing the previous record-breaking $144.9 billion in 2019. There are a lot of factors driving the surge in arrivals to the Golden State. As the nation’s most populous state and one of its most geographically diverse, California entices travelers with an array of activities and attractions. Whether it’s big city excitement, breathtaking natural beauty or fascinating cultures from around the globe, California is ready to make vacation dreams come true. This 2023 California Connect guide provides helpful information for every type of traveler.