WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

JANUARY 19, 2022

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Jan. 19. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Are BEVs the Low-Carbon Solution?

Cars and internal-combustion engines have played a role in harming our environment. But let’s stop pretending that electric cars will sweep in and save the day. They actually could make the problem worse.

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2.

Connected Television Boosts Dealers’ Advertising Results

The first benefit of connected television is scale, where dealers can leverage large programming opportunities and access across major recognizable logos with strong coverage across networks and devices.

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3.

Nissan’s Electric-Themed Ad Most-Viewed Car Commercial

Nissan has both the top-ranked ad and is the big spender of the week, with the bulk of its estimated budget focusing on sports programming – specifically NFL and NBA games.

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4.

NJ Police Find Burglar Trapped In Dealership’s Fenced-In Lot

The suspect was spotted carrying a duffel bag found to contain multiple sawzall blades, a bolt cutter and a freshly-cut catalytic converter, police in Falls Township, NJ, told LevittownNow.com.

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5.

Dealership Templates for Customer Communication Amid Inventory Shortages

Use these templates to stay in consistent communication with your customers in a variety of ways, including email and call scripts.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...