Tuesday, July 17, 2018 | 2:00 pm ET / 11:00 am PT

Five years ago, online speed to market and quality merchandising were concepts not widely discussed in our industry. Dealership operators identified that photos, videos, and comments in conjunction with competitive pricing were keys to generating more customers at the dealership. Today, speed to market and effective merchandising are key to a dealership strategy. By refining your strategy, dealers can continue to differentiate their inventory to vehicle buyers and increase their profit by selling more inventory, faster.

By attending this webinar, dealers will learn:

• Best practices and insights in today’s marketplace that are leading to successful online merchandising.
• Recent trends playing a role in the near future with car shoppers.
• Trends appearing now with technology and car shopper behavior that will play a role in online merchandising for years to come.

SPEAKER

Russ Daniels Senior Manager of Product Marketing HomeNet Automotive and vAuto