Navigating Natural
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JANUARY 23, 2025









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TikTok uncertainty: Natural CPG brands should adapt to other social media

TikTok disappeared for a day, but its future isn’t clear. Natural CPG brands that use the platform for consumer engagement and sales must prepare for TikTok’s end. Consider this advice.

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The co-op difference: Emerging brands can succeed with purchasing cooperatives

Purchasing cooperatives such as National Co+Op Grocers can help emerging brands launch and grow, even if they aren’t ready for national distribution. Find out how.

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Editor's Take: What 2025 has in store for the nutrition industry

Exciting times are ahead. Together, let's strengthen the responsible dietary supplement industry and make it a great year.

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Unboxed: 12 prepared dips for Super Bowl celebrations
Stocking a variety of prepared dips offer consumers nutritious, sustainable choices for entertaining and celebrating. Check out these options.
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