The conservation community is gathering in Kansas City this week to change the game on how we meet this historic opportunity for agriculture. We will be strategizing with sustainability leaders from across the food and agriculture value chain, unveiling new tools and insights and celebrating the work that our public and private sector coalitions have been doing.

Please visit www.TrustInFood.com or follow us on Facebook, Twitter or LinkedIn for continuing coverage of this event. 

Also gathering in Kansas City this week are thousands of Top Producers at Farm Journal's Top Producer Summit. We are proud to share coverage of that event with you. Please visit www.agweb.com for continued coverage from that event. 

A new web-based tool provides an interactive guide to help conservation professionals optimize and scale engagement with farmers and ranchers. The step-by-step tool is designed to help groups ranging from supply chain businesses to local conservation districts develop effective ways to engage farmers on how conservation can fit within their operations, encourage adoption and enroll producers into programs.

Farm Journal’s Trust In Food™ developed ReachFarmersFaster.com in partnership with the Midwest Row Crop Collaborative and Environmental Initiative to meet the challenge of scaling conservation agriculture with mainstream producers using a data-informed campaign to facilitate the next wave of practice adoption. 

Trust In Food's David Frabotta shares more information about this important tool and how it can be used to reach farmers faster. 

Amid the new focus on regenerative practices in U.S. agriculture and the unprecedented investments in climate-smart commodities, Farm Journal’s Trust In Food™ and The Sustainability Consortium (TSC) are partnering to gather insights into the vital role that data collection and sharing plays in measuring sustainability in the pork supply chain.  

The partnership recently released its report, “Farmer Perspectives On Data 2023: Barriers And Opportunities to More Robust Feed Sustainability Data In U.S. Pork Supply Chains,” which is the latest in a series of reports that examine how farmers are capturing, using and sharing data in their operations and in the downstream value chain.  

Trust In Food's Jamie Sears Rawlings digs into the report findings and what impact they can have on data's role in the climate-smart economy.