Hi, it’s Lucinda Southern here, Adweek’s media editor, hoping you got some rest over the weekend. While this week probably still won’t be ‘normal’ (who remembers the last one of those?) here's hoping the frenzy has abated some. 

To start, the early callers of Joe Biden’s win on Friday came from Vox and Business Insider. These two (and dozens of others) get their polling data from a lesser-known independent operation Decision Desk HQ, founded by a former truck dispatcher in 2012. My colleague Scott Nover breaks down why so many publishers laud the firm's reporting standards.

Post-Trump, media organizations are mulling the implications of their coverage and subscription numbers. The “surge” in digital sign-ups last week felt by the likes of Bloomberg Media and The Washington Post was very real. Some, like The Wall Street Journal and The Post, dropped their paywalls and still saw subscriber peaks. Now, the pressure is on to keep those new readers as politics becomes more (dare I say it?) ordinary.

TV networks too, have enjoyed eye-popping ratings and in turn, revenue from political ad dollars. Total national ad spend will near $14 billion, according to a recent S&P Analysis of dollars spent this election cycle, with TV stations absorbing a significant portion, reports my colleague Sara Jerde. While these are nice peaks, the question is how far they will go in stemming the tide as more people switch to streaming. 

With that, please consider supporting our journalism with an Adweek Pro Subscription to gain full access to all of Adweek's essential coverage and resources.  

Thanks for reading and have a great week, Lucinda 

Publishers report record traffic this week, but wonder how long it will last.

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. 

Join Tim Ellis, EVP and Chief Marketing Officer of the NFL, Heidi Browning, Senior EVP and Chief Marketing Officer of the NHL, Kate Jhaveri, EVP and Chief Marketing Officer of the NBA, Shiz Suzuki, AVP, Sponsorships and Experiential Marketing at AT&T, Barbara McHugh, SVP of Marketing for MLB, Johanna Faries, Commissioner of Call of Duty Esports at Activision Blizzard, and many more for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. They'll share how they successfully navigated a year of upsets and transformation, what's in store for the coming year and insights in four themes: The Fan Experience, The Brand Experience, Sports for Social Good and The Future of Sports. 

Register now and join the movement. 

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