| Your Event Strategy Needs to Measure ROI—Our Collection Can Help As your event strategy evolves, showing ROI is more important than ever. While weathering the current COVID-19 pandemic, keeping an eye to the future and brushing up on innovative ways to engage your attendees can drive a positive outcome. Our Event ROI Collection includes six resources to provide ideas and recommendations to help you meet your meeting goals and demonstrate value.  Our latest white paper (featured in the collection), Measuring the Success of Your Virtual Event: 4 Considerations Not to Neglect, explains: - Considerations to measure ROI and engagement when your event is not face to face
- How to avoid data overload and focus on what is meaningful to your KPIs
- The importance of having some skepticism when looking at virtual engagement metrics
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