Hi there,

A Customer Data Platform, is a system designed for non-IT use to streamline the flow of customer data throughout the martech stack and create a single view of the customer. A CDP consolidates and normalizes disparate sets of data collected across multiple touchpoints into a profile representing the customer, helping your sales, marketing and service professional team deliver the ideal total customer experience.

"Customer Data Platforms: A Marketer’s Guide" examines the current market for customer data platforms and the considerations involved in implementing this technology.

Included in the report are profiles of 16 leading CDP vendors.

This 74-page report answers the following questions:

• What trends are driving the adoption of CDPs?
  
• Who are the leading CDP vendors?
  
• What features do CDP vendors provide?
  
• Does my company need a CDP?
  
• How much does a CDP cost?