Management consultancies are using the lack of transparency in media as an opportunity to carve out a larger role in helping marketers spend their money. "The agenda of brand safety is being washed into the agenda of sensitive news content." Amid heightened brand-safety fears among advertisers, some video publishers are having difficulties monetizing hard-news videos. Faced with e-commerce giants like Amazon, department stores are closing in record numbers around the U.S. But some department stores remain confident they can still turn things around. A pool of more than 100 speakers and attendees at the Digiday Retail Summit shared their perspectives on Amazon as a retail partner, competitor and threat to retail's future. Subscribe to Digiday+ to read their thoughts. From Glossy: Mobile accounts for 70 percent of fast-fashion retailer Asos' traffic and 50 percent of its purchases. Here's how the retailer achieved this. Video executives from Bonnier, Refinery29, Defy Media and much more are on this year's Digiday Video Awards jury panel. Get your work in front of them by the early deadline this Thursday, Aug. 17. |
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Seb Joseph The brand safety crisis has had management consultancies play a bigger role in media decisions, but they say they’re not trying to become media buyers. |
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Jessica Davies The lines between what’s deemed brand-safe and what’s brand-sensitive are becoming confused and blurred when it comes to advertising against hard news. |
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Jill Manoff Survey respondents from top retailers said Amazon is affecting everything from their fulfillment processes to their marketing strategies. |
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Ilyse Liffreing Macy’s, JCPenney and others are working to fight off the retail apocalypse. |
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