Consumer Reports wants people to know it's still "bringing the fine print into focus" on everyday purchases. The brand that's been reviewing products for consumers since 1936 has debuted an ad campaign to freshen up its image and reach new customers. In an age when people might turn to the first review they pull up...
Not coming through? Click here to view in browser
May 25, 2018
Brand Marketing Daily
The top trends and topics for marketers
Consumer Reports Launches First Ad Campaign Highlighting How It Keeps Companies Honest
Call for Submissions: Help Adweek Find Its Brand Genius Class of 2018
Promoted Content by Screenvision Media
Why I’m Going Back to Basics for Consumer Engagement
New toys and new tactics are just a distraction
ESPN Brazil and Samsung Turned Sportscasters Into Emojis, and Everyone Loved It
Why Adobe’s Magento Acquisition Will Supercharge the Customer Journey
Tokr Releases First Mainstream Marijuana Spot on iHeartRadio
Carpool Karaoke Scores Partnership With Porsche, Its First With a Car Brand
The ‘Dilly Dilly’ Saga Continues, With a Spanish-Language Twist for the World Cup
Featured Jobs
HolmesCustom.com
Jacksonville, Florida
 
14 West
Baltimore, Maryland
 
Michelle Stuhl & Co
Santa Monica, California
 
Bisk
Tampa, Florida
 
360PR+
Boston, Massachusetts
 
You’re subscribed to Adweek’s Brand Marketing Daily newsletter as newsletter@newslettercollector.com
© 2017 Adweek, LLC  •  825 8th Avenue  •  29th Floor  •  New York, NY 10019
Unsubscribe  •  Update Preferences  •  Terms of Service  •  Privacy Policy
AdChoices Learn more about AdChoices for LiveIntent