Consumers: Agents aren't warning us enough about scams | Rookies: Overcome objections that you're 'too young' | Building a powerhouse women-run brokerage
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March 6, 2024
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Top News
Amid the rapid rise in real estate fraud, a new report reveals what consumers expect from their agents when it comes to protection.
Full Story: REALTOR® Magazine (3/6) 
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Best Practices in Sales & Marketing
One real estate pro, who started in the business at the age of 25, says that despite having strong training, he struggled not to drown as a solo agent. Learn from his experience.
Full Story: REALTOR® Magazine/The Lounge (2/29) 
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By making collaboration, transparency and agent retention top priorities, one South Central Texas real estate company changed its market for the better.
Full Story: REALTOR® Magazine (10/31) 
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Leverage local influencers for community engagement
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Integrating hyperlocal influencers into your marketing strategy can boost brand credibility through an authentic endorsement from someone the community trusts. To leverage these influencers successfully, businesses should make sure influencers share their honest opinions to engage the community.
Full Story: Forbes (tiered subscription model) (3/5) 
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Since more than half of our communication is non-verbal, improving how you convey information can get your message across more accurately, ace that job interview or enhance your leadership clout. According to a study by Body Talk, you can improve your non-verbal communication by having a solid posture, using gestures that strengthen your point, releasing body tension by utilizing breathwork techniques and remembering your values to increase internal validation.
Full Story: Training magazine (3/1) 
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Real Estate Trends
Micah Smith of HRL Partners at Washington Fine Properties is the co-listing agent for this five-level mansion in McLean, Va.'s Chesterbrook Woods neighborhood with an asking price of $5.695 million. Constructed in 2023, this home stands out for its use of raw timber milled onsite.
Full Story: WTOP-FM (Washington, D.C.) (3/5) 
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An S&P Global Ratings analysis of nine U.S.-based global systemically important banks found that the institutions are capable of withstanding headwinds from their exposure to office commercial real estate. "Office CRE remains problematic, but is only a small portion of GSIB loans," the analysts wrote, adding that such properties "remain the most vulnerable" and noting that "materially higher rates add headwinds to both CRE prices and refinancing ability, no matter the property type."
Full Story: MarketWatch (tiered subscription model) (3/4) 
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Fair & Equitable Housing
Goldman Sachs has pledged $50 million to support minority-owned affordable housing developers under a program backed by the New York City Mayor's Office and the Community Preservation Corp. Goldman said the $50 million could release $500 million of private lending to build affordable housing.
Full Story: Reuters (3/4) 
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Legislation & Regulation
Before the upcoming Federal Reserve meeting, home buyers are advised to shop around for lenders to secure the best mortgage rates, understand all available options—including mortgage points and adjustable-rate mortgages—and consider locking in a rate now to protect against future market volatility.
Full Story: CBS News (3/5) 
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Federal Reserve Chair Jerome Powell is testifying before Congress today, updating lawmakers on prospects for rate cuts and inflation. Powell will testify before the House Financial Services Committee on Wednesday and the Senate banking committee on Thursday as the Fed gears toward rate cuts later this year.
Full Story: Reuters (3/6) 
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