Artificial intelligence (AI) is deployed to adapt and personalize marketing campaigns to help brands cut through the clutter.
July 30, 2019   |   View Online »
 
Consumers are tuning out ads more than ever. Big brands are betting AI can help them break through with better targeting and personalization.

Consumers are tuning out ads more than ever. Big brands are betting AI can help them break through with better targeting and personalization.

Lucia Moses | Artificial intelligence (AI) is deployed to adapt and personalize marketing campaigns to help brands cut through the clutter.

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'An amalgamation of warring armies': CVS Health's CMO says that holding companies must evolve or risk being disrupted

'An amalgamation of warring armies': CVS Health's CMO says that holding companies must evolve or risk being disrupted

Tanya Dua | Norman de Greve said clients want a single point of contact at an agency who understands their business and can help grow it.

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MTV's CMO describes how she built hype around revivals of 'The Hills' and 'Jersey Shore,' and the network's turnaround effort under Chris McCarthy

MTV's CMO describes how she built hype around revivals of 'The Hills' and 'Jersey Shore,' and the network's turnaround effort under Chris McCarthy

Ashley Rodriguez | Jacqueline Parkes, who joined MTV in 2016, tells how the network is bringing shows like "The Hills" to new generations and renewing its focus on data.

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AI is going to change your career. IBM is showing how that can be a good thing.

AI is going to change your career. IBM is showing how that can be a good thing.

Richard Feloni,Ivan De Luce | The fear of AI is that it will replace humans in jobs and that employment will shrink. But IBM aims to show how AI will change work for the better.

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Facebook's regulatory woes are now affecting 'the fundamental business in ways we haven't seen before,' analyst warns

Facebook's regulatory woes are now affecting 'the fundamental business in ways we haven't seen before,' analyst warns

Rob Price | Facebook is now facing an antitrust investigation from US regulators, and it could have an impact on the company's bottom line.

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$11 billion drugmaker Mylan and US drug giant Pfizer are teaming up to reshape Mylan’s business. 3 tough questions from Wall Street analysts show the challenging road ahead.

$11 billion drugmaker Mylan and US drug giant Pfizer are teaming up to reshape Mylan’s business. 3 tough questions from Wall Street analysts show the challenging road ahead.

Emma Court | Wall Street analysts asked big questions about the new company's future. Execs occasionally got testy.

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'Data is the epicenter of the AI revolution': How AI is disrupting the data center and enterprise IT markets

'Data is the epicenter of the AI revolution': How AI is disrupting the data center and enterprise IT markets

Rosalie Chan,Benjamin Pimentel | AI has already changed the way businesses use data and technology. Greater potential for enterprise technology exists in programming and security

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From a master's in medical cannabis to a minor in weed, these are the college programs growing the next crop of marijuana entrepreneurs

From a master's in medical cannabis to a minor in weed, these are the college programs growing the next crop of marijuana entrepreneurs

Shana Lebowitz | Marijuana is a fast-growing industry — and schools are preparing students for cannabis jobs with courses as varied as business and botany.

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25 rising stars in venture capital who control millions of dollars in Silicon Valley and decide which startups will blow up

25 rising stars in venture capital who control millions of dollars in Silicon Valley and decide which startups will blow up

Megan Hernbroth | Between blockbuster public debuts and mega-growth funding rounds, there hasn't been a better time to be in venture capital.

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The SEC is stepping up scrutiny of mutual funds that have poured money into unicorns like WeWork and Airbnb

The SEC is stepping up scrutiny of mutual funds that have poured money into unicorns like WeWork and Airbnb

Bradley Saacks,Dakin Campbell | Mutual funds desperate to beat the market have piled into private companies. US regulators are watching, wary of a Woodford-like liquidity crunch.

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