 |
| |
 |
 |
| Patagonia, Everlane and PACT lead the trend By Christine Birkner Much like current trends in food consumption, shoppers are placing a higher value on where their clothing comes from and how it's made. They will even spend 10 to 15 percent more on ethically produced clothing, according to Marshal Cohen, retail analyst at NPD Group. "The younger generation, in particular, is willing to pay for... Read more » |
 |
| Its bird is one of the most recognizable symbols of our time By Robert Klara |
|
|
|
|
| Agency does a 'yuge' dive into the evolution of his tweets By Christopher Heine |
|
|
|
| New York Life wants you to get checks every month, like Lou Bega By Robert Klara |
|
|
|
| IAB report also found 80% plan to invest even more By Erik Oster While original programming has always been the lifeblood of TV, digital video has often been defined by homemade clips and self-made stars. But the gap appears to be narrowing. According to a new report commissioned by the Interactive Advertising Bureau (IAB), spending on ads that support original digital video content has nearly doubled in the... Read more » |
|
| Deutsch's new anthem ad turns an optimistic eye westward By Patrick Coffee Like millions of Americans, Volkswagen would like to leave the past 20 months behind and embark on a completely new journey with a clear head and a little help from the always-reliable Paul Simon. The German automaker last month effectively resolved the emissions scandal that dogged its brand since 2015, and its newest campaign from... Read more » |
|
| Ratings are edging ever closer to rivals GMA and Today By Chris Ariens When CBS News set out to reinvent its morning show in 2011--after years of frequent hosting shake-ups failed to move the ratings needle-- the organization went back to the basics. "The problem with the show we were doing," said CBS News president David Rhodes, "was that it was a copy of somebody else's show. We... Read more » |
|
| Featured Jobs | | TravelHost Take control of your finances and your schedule | | American Foundation for Suicide Prevention New York City, New York | | College Essay Advisors 10010, New York City | | strand remote | | Asphalt Green Upper East Side | | |
|
|
|
| Indie filmmakers think they're the perfect fit for brands By Kristina Monllos Over a decade ago, Mark and Jay Duplass made waves in the independent filmmaking world with their down-to-earth, low-budget approach. Now the brothers behind HBO's short-lived Togetherness and the upcoming anthology comedy Room 104, as well as films like Blue Jay for Netflix--they're prolific--are moving into the ad space with Donut, a new Los Angeles-based... Read more » |
|
| Mia Tramz creates groundbreaking content By Emma Bazilian Long before she became the resident VR expert at one of the country's top publishers, Mia Tramz was finding low-tech ways to create immersive experiences. While participating in a sculpture installation as a visual arts student at Columbia University, "I made a sculpture with mirrored fragments on it that you'd lay under with somebody else,... Read more » |
|
| Omnicom wins more of the beer giant's business By Patrick Coffee Today, MillerCoors confirmed earlier reports regarding the status of its Miller Lite business after finalizing its relationship with the brand's new digital and social media agency of record, DDB Chicago. It marks a major coup for Omnicom, which had already been working on Miller Lite by way of its agency 180LA. "As of this week,... Read more » |
|
