Good morning, Marketer, what’s your angle on holiday shopping?
As we move deeper into the holiday shopping season consumers aren’t happy. Inflation continues to eat away at their buying power and they are carrying $1.03 trillion in credit card debt, an all-time record sure to be broken as soon as the Fed releases third quarter statistics.
There is some good news, of course. The recession that was around the corner for the last couple of years has officially been banished to a corner farther away. Also, the unemployment rate remains blessedly low and wages are slowly rising.
Any marketer will tell you this calls for campaigns built around price and value. But, how do you stand out if that’s what everyone is doing? Gartner suggests risking the wrath of some part of the public by emphasizing inclusivity, environmentalism and social justice. Will it work? Take a look at our story about it and decide for yourself.
Constantine von Hoffman,
Managing Editor
