More and more companies are getting into the retail media space. As competition heats up, a Kroger executive talks about the grocer’s latest attempt to stay ahead of the curve.
October 22, 2021
Retail media is evolving. Take Kroger — the latest grocer to launch a new private programmatic advertising marketplace. The new offering allows brands to reach shoppers across the web, using their own demand-side platform and then optimize performance against actual retail sales. Read more below.
More and more companies are getting into the retail media space. As competition heats up, a Kroger executive talks about the grocer’s latest attempt to stay ahead of the curve.
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