Content marketing trends; Protect your brand from ‘techlash’; Twitter marketing efforts; and much more

SOCIAL MEDIA

4 ways to power up your Twitter marketing efforts

The microblogging platform helps you go beyond memes and still photos. Consider these ideas to promote your organization, engage your audience and attract new followers.

INFOGRAPHICS

Infographic: Content marketing trends to watch this year

This chart from Grazitti Interactive shares some hot trends for content creators and offers tips for how your organization can take advantage of the latest changes.

PR DAILY AWARDS

Did you draw attention to underrecognized causes or initiatives?

Enter PR Daily’s Nonprofit PR Awards to earn recognition for your dedicated campaigns and content. The deadline for entries is April 24.

RESEARCH SNAPSHOT

How the COVID-19 virus sparked panic

A plethora of misinformation has exacerbated anxiety about this global health crisis. Edelman draws on the spread of the disease in Singapore to deliver takeaways for communicators.

BRANDING

Why and how communicators must protect their brands from ‘techlash’

Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues.

MORNING SCOOP

Schools suspend on-site classes as COVID-19 spreads, Reddit launches a marketing feature, and Wingstop offers ‘wearable billboards’

Also: Gender pay gaps in influencer campaigns, New York City Subway goes viral with a tweeted typo, the struggle to avoid touching your face, and more.

EXECUTIVE COMMUNICATION

How to respond when you can’t answer a question

For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.

INFOGRAPHICS

Infographic: Why writers should consider meditation

A clear mind is an essential first step in the writing process. Here are tips for how writers can use a daily mental refresher to improve their craft.

PR DAILY AWARDS

Don’t miss next week’s Corporate Social Responsibility Awards entry deadline

PR Daily’s CSR Awards program will showcase the most influential campaigns and people. The deadline for entries is next Friday, March 20.

VISUAL & VIDEO COMMUNICATIONS

6 simple ingredients to whip up a compelling photo essay

Draw the viewer in with a striking ‘anchor’ image, tell an emotion-packed, human-driven story, and close with a strong call to action.

CRISIS COMMUNICATIONS

How brand managers should address COVID-19

How can communicators help their organizations respond to the global health crisis? This agency leader shares his insights.

MORNING SCOOP

Publix and others offer COVID-19 responses, Apple and Google mark International Women’s Day, and Twitter’s first flagging of a doctored video

Also: Dairy Queen celebrates 80 years, effective crisis communications in the face of canceled events, and more.

MARKETING

4 ways to build fandom for your organization, and why it matters

Brand loyalty has been elevated to new heights, but consumers and employees demand more than durability or minty freshness. Here’s how to cultivate advocates within and without.

CONTENT MARKETING

Why and how you should infuse personalization into your PR

Apps, geotargeting and customized content are the trends to ride. Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape.