Practical Ecommerce

April 17, 2024

Today's sponsor:

How to Track ROI from Content Marketing

Ecommerce marketers can close the loop on content marketing performance with specific goals and diligent measurement.

Even in the age of AI, content comes at a cost. It is not free. It should generate a positive return on investment for any business — retail, direct-to-consumer, B2B.

Ecommerce merchants

Done well, content marketing attracts, engages, and retains customers.

Attract. Content is a foundation for search engine optimization and social media marketing.
Engage. Content builds a relationship between a prospect and the business, often positioning the company as a trusted expert.
Retain. Content via a blog, email newsletter, or social channel helps a business stay in touch with customers between purchases.

Setting goals is the first step toward generating an ROI from content marketing. We might have two for a month.

A Message from Walmart Marketplace

Luxe Weavers Grew 45% YoY

Luxe Weavers started with just $200. It’s now an eCommerce juggernaut, with seven figures in annual revenue — thanks to Walmart Marketplace’s network, tools, and support. Start selling on Walmart Marketplace today and get up to 50% off referral fees and fulfillment solutions. Conditions apply.

New Ecommerce Tools: April 15, 2024

This week: updates on shoppable video, AI-powered search, composable commerce, payments, subscription plans, and more. Read article >

ChatGPT vs. Gemini for SEO Tasks

Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more. Read article >

From the Archive: July 2005

Overseas Customers: Just Clicks Away

Your web store is a few clicks away, regardless of where those clicks geographically occur. International customers can help increase your online sales... Read article >

📊 Ecommerce Chart

🎙️ Ecommerce Conversations Podcast

Amid Downturn, Ecommerce Investor Perseveres
Early Hair Loss Spurs DTC Founder

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The Profitable Seller: Mastering Amazon FBA

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