Content snooze fests you must avoid; Twitter announces new 'verified' guidelines; Top jobs for PR pros; Tricks for fast writing; and much more

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Top stories for 11.16.17

Social Media
How to pick the perfect media channel

Every platform has its inherent strengths and weaknesses. This infographic breaks down what each channel does well—and how that affects your media strategy.

	Content Marketing 6 kinds of content that are bound to fail If your piece is boring, brand-centric, salesy or written to no one in particular, brace for no impact.

	Social Media Twitter speaks out after de-verifying abusive accounts The social platform removed the blue badge from accounts that it says violated its guidelines. Others claim the move is politically motivated.

	Jobs of the Week 30 jobs in the PR and marketing world You could help train the next social media superstar if you land this week’s featured position. Plus, check out our latest roundup of job openings.

	Infographic 15 tips for writing faster The craft of writing can be a tradeoff between quality and quickness. This infographic has techniques for boosting your daily word count—without getting sloppy.

	Virtual Summit Alert Make your corporate communications anything but boring Add creative techniques and tactics to your communications toolbox during our upcoming virtual summit.

	Awards Your impressive campaign metrics could earn you PR gold The best campaigns will earn top honors in Ragan’s 2017 PR Daily Awards. We’ve extended the deadline until Dec. 1

	Marketing 6 simple steps to execute successful influencer marketing campaigns Finding an influential personality to promote your organization can seem daunting. Here is a step-by-step guide to finding the perfect partner for your brand.

	Content Marketing 8 blog topic treasure troves Replenish your well of creativity with help from Google, Buzzsumo, Quora and SEMrush.

	Conference Alert 3 ways to tackle your growing duties as a communicator Join us in Miami, and learn how to engage any audience on any platform using proven tips from experts.

	Marketing Mattel unveils first Barbie to wear a hijab The doll, made in Olympic fencer Ibtihaji Muhammad’s likeness, is another step in the toy company’s effort to appeal to more consumers through diversity.

	From the Archives How thank-you notes can transform your communications career More than exhibiting good manners, taking time each day to express gratitude can enhance your sense of well-being and could even give you a second chance in a professional situation.

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