Plus, WPP CEO apologizes ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
September 1, 2020
By Jess Zafarris
 
 
Presented By
AppsFlyer
 
 
 
Controversial Product Listings Continue to Plague Amazon
 

Amazon has a serious problem with product listings that include symbols of hate groups, including swastikas, nooses and the Nazi eagle. With 500 million listings and 2.2 million independent sellers on Amazon, it’s a massive undertaking to monitor all of them, and as soon as one is removed, another takes its place. Adweek found 200 listings that included hate symbols and 2,000 that are ambiguous or borderline, but of course that’s a tiny fraction—roughly 0.00044%—of Amazon’s overall marketplace. 

Addressing the problem: Amazon’s Rekognition tech helps other companies scan for offensive listings, and theoretically the company could use this tech to scan products before they’re on sale, but whether this is happening is unclear.

 
 
 
 
 
Nike's New Spot Honors Venus and Serena Williams' Combined Records Instead of Comparing Them

Photo of Venus and Serena Williams

In a new ad by Wieden+Kennedy Portland, Nike highlights the fact that Venus and Serena Williams are constantly compared to each other and positioned as rivals, but instead of continuing that trend, it unites the two iconic players’ collective stats. “We are where we are today because we did this together,” Serena said in a statement. The ad is the latest in the “You Can’t Stop Us” series, which also included its remarkable split-screen video that cleverly united athletes’ movements.

Watch: Discover how the two sisters have changed the sport forever.

 
 
 
WPP CEO Mark Read Tries to Apologize for Ageist Comments

Mark Read, CEO of holding company WPP, is trying to make amends after boasting that the “average age of someone who works at WPP is less than 30″ during the company’s earnings call on August 27. The comment received backlash on Twitter and LinkedIn from industry leaders like Cindy Gallop, former Ogilvy executive creative director and copy chief George Tannenbaum, Fearless founder Ian David and Dear Future CEO Matt Kandela, who said the comment was ageist.

Backpedaling: Read went into damage control mode over the weekend.

 
 
 
8 Must-Have Marketing Skills for a Modern Day Resume

We rounded up answers from our Innovators community on the most valuable skills for marketers today. The answers varied, but notably, recurring themes included empathy, resiliency and curiosity. “Marketers learn as much from failure as they do from success, and being agile and learning when to pivot has become necessary for any industry,” said Avish Sood of The Clorox Company.

More key skills: Read on to see what all of these forward-thinking marketers had to say.

Discover more of what you need to know to get a leg up in the industry at Brandweek 2020, a fully reimagined virtual experience. Register today with code BW2MVT to take 20% off!

More of Today’s Top News & Highlights

 
 
 
 
 
 
 
 
 
 
 
 
 
Coors Light Wants to Fly You to the Place in Your Zoom Background, So Choose Wisely
 

Those of us who have injected a bit of escapism into our virtual Zoom backgrounds during quarantine might have a real adventure in their future. Coors Light and agency DDB will give five winners a trip to the destination in their video chat background, selected from among those who submit a screenshot of themselves in front of it.

Watch: Learn how the promotion came together and how to enter.

 
 
 
 
 
 
 
 
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Candidates Who Ignore CTV Advertising Do So at Their Peril
 
Candidates Who Ignore CTV Advertising Do So at Their Peril
 
 
 
 
 
 
 
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2020 Brand Visionary, Ryan Reynolds Joins Brandweek
 

We're thrilled to announce Ryan Reynolds, Founder and Chief Executive Officer of Maximum Effort and Co-owner of Aviation Gin and Mint Mobile as our 2020 Brand Genius Brand Visionary Honoree. Join us in welcoming Ryan to the virtual stage during Brandweek, Sept. 14-17. Register before 9/2 to save and enjoy four days of insights, inspiration and experiences.

 
 
 
 
 
 
 
 
Karate Kid Revival Cobra Kai, Cast Off By YouTube, Is Now Netflix's No. 1 Show
 

It's the latest series to take advantage of the 'Netflix bump.'

 
 
 
 
 
Always Wanted to Match a 1970 Range Rover When You Dress Up? Now's Your Chance
 

A legendary Savile Row tailor is making a limited run of Rover-colored sport coats.

 
 
 
 
 
Chobani Complete Arrives to Compete Against Other Healthy Snacks
 

The new line of products is aimed at people on the go.

 
 
 
 
 
Kellogg's Hopes Instagram-Famous Barnyard Animals Will Convince You to Try Its Faux Meat
 

The maker of Incogmeato tries a new tactic to tempt consumers with its new plant-based products.

 
 
 
 
 
The Craze Over Hill House Home's Nap Dress Is a Masterclass in Branding
 

How deep consumer understanding created the summer's hottest fashion item.

 
 
 
 
 
 
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