| John, A sale is simply a big yes.
It is the sum total of a series of smaller yes(s) the customer makes while interacting with your business. So, a single "no" anywhere in the customer journey can jeopardize the sale.
Flint McGlaughlin explains three conversion marketing lessons that we can learn from one of the preeminent practitioners and professors of negotiating skills, Chris Voss.
You can watch right now at this link: Get to Yes: Three conversion lessons learned from an FBI hostage negotiation Here’s to getting the macro-yes,
Daniel Burstein
Senior Director, Content & Marketing
MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Just reply to this email to let us know how we can help.
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