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New data from Conviva details streaming TV growth and viewing trends since the onset of the COVID–19 crisis in early March.

The study finds that streaming during the pandemic is up 26 percent in the U.S. and 20 percent globally. The increase in daytime viewing more clearly reflects the boost in stay-at-home behavior: the 10AM to 5PM window increased 39 percent between March 9 and 23.

Also, Centerline Digital’s Greg Harbinson highlights five things B2B organizations are getting wrong when it comes to CX, and how to fix them.

He writes: You can’t deliver a solid CX that generates conversions without a thorough understanding of your audience. You need to know who they are and how to find and connect with them. B2B decision-makers are consumers, too.