| | European Data Protection Board: cookie walls, scrolling aren’t sufficient for GDPR consent
The organization responsible for the consistent application of the GDPR across Europe has weighed in on two of the most controversial issues in GDPR compliance: the use of so-called cookie walls and scrolling to obtain consent from users. |
Emirates' Alex Knigge: consumers are online - are you ready for them?
Covid-19 has forced most consumers worldwide to change their habits and behaviors and to rely on online solutions for things usually done face to face.
Alex Knigge outlines 10 practical techniques that brands can apply to understand how effectively they are providing a high-quality experience across digital touchpoints, with examples from Emirates. |
Marketers on the new normal: Hubspot’s Christian Kinnear
We’ve been catching up with marketers to find out how they and their organisations have adapted to the Covid-19 pandemic. Christian Kinnear, EMEA Managing Director at Hubspot, talks long-term planning, listening to customers and how businesses can go beyond marketing and sales strategies. |
What is conversion rate optimisation (CRO) and why do you need it?
In this revised and updated beginner’s guide, we’ll be answering the following questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate? |
Discounts, marketplaces, advertising: how are fashion retailers reacting to coronavirus?
Online fashion brands have been hugely impacted by the coronavirus pandemic, reportedly seeing a 30% drop in sales in March. However, new data shows some signs of recovery. Nikki Gilliland looks at what brands are doing to adapt to the situation. |
Six examples of creative social content from brands during the pandemic
During the past two months, we’ve seen brands adapt their digital marketing activities to reflect global events. Here are just a few of the most creative examples of social content from the past few weeks. |
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| Paid Search Best Practice Guide
Econsultancy’s refreshed and updated series of Paid Search Best Practice guides covers everything you need to know about the complex, though potentially very lucrative, area of paid search advertising. |
Ecommerce Quarterly: Q2 2020
The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce. It is a guide to what is happening right now in ecommerce and what you need to be aware of. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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