Good morning, Marketer, and have you had a creepy AI-produced copy experience? I had one yesterday.
The MarTech edit team – Kim, Con, Chris – and I were working late yesterday evening. (If they’re going to get Christmas day off, it’s only fair they make up the time, right?) I was checking my email before shutting down, and got an invitation from Emerson that concluded:
By the way, I’ve heard great things about The Grill on Main on Upper Main Street in Edgartown (location inferred from your company). Have you been there? Happy holidays to you, your friends, and your family!
The Grill on Main was sooooo good it closed three years ago. I doubt Emerson’s heard great things about it. After such an obviously inauthentic pitch, I’m less likely to attend your webinar/download your white paper/spend 15 minutes hearing your pitch.
Today’s AI-based content creation tools are like children: The potential is limitless, but they need adult supervision.
Happy Holidays!
AI Scrooge
