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 | Adfreak | May 31, 2017 | | Today's highs and lows of creativity |
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| MullenLowe's Dave Weist picks his 3 favorite ads By Tim Nudd In a today's world, where almost anything can be an ad, there's still nothing quite like traditional print work to remind you of the fundamentals of great copywriting and art direction. And very few print ads are as impressively crafted as "Madman," a Nike classic from 1990 by Wieden + Kennedy. Dave Weist, executive creative... Read more » |
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| One student's clever way to fund the production costs By Tim Nudd |
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| Promoted Content by Rocket Fuel | | Time to cut through the clutter |
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| 'It might as well be McDonald's,' Alex Gardega says By Patrick Coffee |
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| CEO calls comic's stunt 'deeply inappropriate' By Tim Nudd |
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| But he cleans up nicely in the end By David Gianatasio The kid in Interflora's new Father's Day commercial keeps making a mess of his clothes. Milk and cereal, mud, paint, juice and jam all find their way onto his shirts and pants. Guess he's just a klutz. Or is he? As we've learned from the flower delivery service's past holiday spots, nothing is ever quite... Read more » |
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| CP+B's comic set pieces By Gabriel Beltrone Going to get a cavity filled doesn't have to traumatize your wallet, says a new campaign from oral care chain Aspen Dental. Two new ads, created by CP+B Miami, make that case using humorous--if somewhat nonsensical--set pieces. In one, a dentist karate chops a bank robber, knocking the criminal out mid-heist. A mob of cynical... Read more » |
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| Zain's branded spot earns praise, and some criticism By Gabriel Beltrone A telecom ad that aims to battle terrorism with song has gone viral in the Middle East, delighting audiences while also sparking controversy over its depictions of bombing victims, its use of the issue to promote its brand, and its vision of Islam's role in preventing violent extremism. The three-minute commercial, created by marketer Zain... Read more » |
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| Featured Jobs | | TravelHost Take control of your finances and your schedule | | The Optical Society Washington, DC | | Lebhar-Friedman Inc. New York City, New York (US) | | Miami Dade College Miami, Florida (US) | | Talk to Jess, LLC Studio City, California | | |
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| MullenLowe's Tim Vaccarino picks his three favorite ads ever By Tim Nudd Advertisers today like to jump into the fray in social media with pithy insights and gags about current events. But ESPN has been doing that for decades, on television, long before Twitter or Facebook existed. The cable sports network's "This is SportsCenter" campaign, dreamed up by Wieden + Kennedy in the mid-1990s, has set the... Read more » |
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| Graffiti versus Frank and Claire By Tim Nudd Netflix released all 13 episodes of House of Cards season 5 on Tuesday morning. But Frank and Claire Underwood's presidential ticket was in trouble before anyone could watch a minute of the new season. Over the weekend, Netflix added to its list of fun advertising stunts for HOC by posting a faux-guerrilla video of someone... Read more » |
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| Following preroll stunt, 'Prickly' jumps to television By Tim Nudd Television ads are rarely interactive in any meaningful way. But a recent Canadian campaign for Scotts-owned weed killer Weed B Gon was a notable exception--cleverly urging viewers to follow a garrulous weed from one TV channel to the next in real time, the campaign spreading much like a weed itself. The work, by agency Rethink,... Read more » |
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