| | | | John,
Think of how the world has changed over the past few millennia. Vaccines. Electricity. And oh, the smartphone.
But one thing hasn’t changed in thousands of years. The power of words.
In modern marketing, we call that copywriting. And as you read the examples in today’s article – 6 Mini Marketing Case Studies of Effective Copywriting – you can see how a tiny tweak here, a different approach there can make a significant difference in results just as it probably did for our ancestors, even if they had different conversion goals at the time.
Read on for specific copywriting examples from a press release company, men’s style blog, language site, journal maker, magazine and school.
Here’s to maximizing the power of your words,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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