Cosabella (Successfully!) Turns Its Marketing Over to AI, And Amazon Debuts Echo Look Companion App. Plus, Are Shopping Malls Rising From The Dead? | | | | | | | | | | | | | | | | | | | | | | | | | How Cosabella Successfully Hit The Reset Button With An AI Assist | | | | When most brands decide their advertising agency of record isn't working out — they hire a new one to replace them. Luxury lingerie sellers Cosabella settled on a more outside-the-box solution, however — turning most of the digital marketing decisions over to an AI called Albert. The results were dramatic — and a very successful part of Cosabella's recent brand reset. | | | | |
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| | | | | | | | | | | | | Amazon Tracker: Alexa All Grown Up | | | | Amazon's Alexa continues to evolve with this month's introduction to the Echo Show, Echo Look, and Alexa notifications. Also new this month are the Fire 7 and Fire HD 8, with special kid-friendly editions available. Read More... | | |
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| | | | | | | | | | Chatbot Tracker: Facebook's Plan For Meaningful Conversations | | | | As chatbots continue to gain traction, Facebook is taking it to a new level. In today's Chatbot Tracker, we explore the social media giant's latest announcement re: how it's planning to launch a new training center for chatbot artificial intelligence enhancements. Read More... | | |
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| | | | | | | | | | | Weird Commerce: 3D Digital Body Measuring With ShapeScale | | | | Losing weight at any age is a difficult task for most people. In today's Weird Commerce, we talk with ShapeScale about how it's revolutionizing the way people weigh themselves. Through a 3D body scanning process, ShapeScale captures consumers' true body measurements to allow for a more custom approach to health. Read More... | | |
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