Cost of common digital CX frustrations, and how to prevent them

Happy Monday!

Today we have Shane Phair, CMO at Decibel, highlighting common digital customer experience (CX) frustrations and how to prevent them.

He writes: Digital CX has become a C-suite discussion and business priority in recent years, perhaps even outpacing the traditional four Ps of marketing as the most important piece.

The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolution of data privacy.

Neil Sweeney, CEO of Killi, discusses the current environment, and why consumers should be more vigilant than ever in protecting their data privacy rights.

Also, in our latest key insights article we look at how revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what wins CTRs.

Benchmarking Survey 2020

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