DAILY SCOOP

Costco reinstates pandemic purchase limits, small businesses refuse to automate customer service, and Delta looks to ban unruly passengers

Also: Unilever launches Hispanic Heritage Month initiative across brands, how to tell sustainability stories with subtlety, and Apple pushes back against EU USB-C push.

MARKETING

3 marketing principles for reaching Hispanic audiences

Hispanic Heritage Month is underway. Here are three ways to avoid common multicultural marketing mistakes in your campaigns.

MEDIA RELATIONS

3 PR lessons learned from experience in broadcast media

Working with TV news outlets, you learn the importance of captivating images and simplicity in storytelling.

THE WORKPLACE

6 steps to humanize, personalize and maximize your employee comms

Blasting out the same generic message to everyone won’t cut it anymore. Here’s how to craft content that’ll resonate with your diverse, unique workforce.

THE FRIDAY REPORTER

Jean Card shares about her work highlighting the craft of speechwriting

In this week’s episode of 'The Friday Reporter' we spend time with Jean Card, a speechwriter-turned-podcaster who hosts conversations with speechwriters about the issues of the day.

DAILY SCOOP

Grubhub and DoorDash support NYC delivery worker laws, income bracket predicts comfort traveling during pandemic, and Wikimedia’s new CEO looks to fight disinformation

Also: Mars Wrigley promotes self-love with pink Starbursts, Twitter launches tipping feature and Volvo sets new sustainability goals backed by research.

THE CONSULTANT IS IN

4 ways to help your team move from tactical to strategic communications

Learn how to stop being an order taker and take the lead as a strategic advisor.

MEASUREMENT

How machine learning is making an impact on media analysis

Artificial intelligence promises to dramatically change the way PR pros measure their campaigns. Here’s what the technology now allows—and where it is headed.

WINNING CAMPAIGNS

UC Davis’ audio campaign celebrating nurses garners repeat visitors, 120,000 social media impressions

Its audio-only “Year of the Nurse” campaign has won first place in the Content Marketing and Brand Journalism (Health Care PR and Marketing) category or Ragan’s PR Daily Awards.

RAGAN AWARDS

Friday is your last chance to enter our Employee Communications and Top Places to Work Awards

Submit your impressive internal comms work—and showcase your amazing workplace. We will no longer accept entries after 11:59 p.m. Central time this Friday, Sept. 24.

DAILY SCOOP

Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes

Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.

COMMS WEEK

5 questions with Kite Hill PR’s Tiffany Guarnaccia

The agency leader and co-chair for Communications Week 2021 shares her insights on the future of communications and how the role of the communicator is being transformed.

SOCIAL MEDIA

How to engage social media influencers to post about your brand organically

There’s a big difference in a true partnership with an influencer and a one-off paid post. Consider these steps.

DIVERSITY AND INCLUSION

6 reminders for more inclusive internal comms

Take these steps to prepare and produce more mindful messaging.