The state of play in digital marketing is always changing as algorithms are updated and new tactics come into their own. Here are important ways you can make a splash.
The airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’
For PR pros—and for anyone seeking a green light and a hefty budget for a project—wowing your organization’s leaders hinges on sharp, data-rich delivery. Follow this guidance.
Part of building trust with your audience is making sure that they hear from you regularly. Here are some ideas for social media missives to stay connected with your followers.
E.B. White helped turn a professor’s rhetorical manual into an international hit. A look at the abiding lessons of Strunk and White’s ‘The Elements of Style.’
You don’t want to broadcast your flaws but deleting them from social media means you are missing an opportunity to talk to your audience. Consider these insights.
Stop offering the same tired slides and grab your audience by the horns with something fresh. Stepping outside of your comfort zone might come with big rewards.