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| Two agency creatives dream up #PepsiCAN By Tim Nudd With its wretched Kendall Jenner ad, Pepsi famously hit a new low among brands paying lip service to social causes. So, where does the brand go from here? At the most basic level, it can stop pretending to make the world a better place--or start genuinely doing so. Two agency creatives have come up with... Read more » |
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| David Shane scares up the laughs for Spectrum By Tim Nudd |
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| Promoted Content by Marketo | | Customer experience can make or break your business |
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| It's a powerful signal that companies care about doing what’s right By Phil Schraeder |
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| You've got to have priorities By David Kiefaber |
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| Brings on a group creative director and head of integrated production By Erik Oster The Atlanta office of BBDO has boosted its creative ranks with the arrivals of Craig Miller as group creative director and Marc Calamia as head of integrated production. The latter is a newly created position at the agency. Miller and Calamia will both report to chief creative officer Robin Fitzgerald, and theirs are the first... Read more » |
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| Quantcast uses search to break down audience data By Emma Bazilian While digital campaigns can be targeted to consumers with uber-specific interests, television advertising, in comparison, can sometimes feel like a shot in the dark. Sure, we know that an ad that runs during The Bachelor will reach a largely female audience, but what if a brand wants to reach millennial women with a passion for... Read more » |
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| New owner is betting big on it By Robert Klara On the evening of Feb. 26 at Oakland's Oracle Arena, Stephen Curry scored 27 points, helping the Golden State Warriors annihilate the Brooklyn Nets 112-95. But the most memorable shot Curry took that night actually wasn't during the game. It was during a second-half timeout when a fan came down to the court to play... Read more » |
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| A curiously universal fable By Angela Natividad Despite (or maybe thanks to) years of inculcation by Cadbury Creme Egg ads, we've never thought much about how strange the concept of the Easter Bunny is. Who is this bunny that clucks like a chicken and lays eggs made of chocolate? Thankfully, an ad from Germany is about to demystify the legend for us.... Read more » |
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| For your blooming phone-sex-operator career By Angela Natividad Has anyone ever told you that you have a sexy voice? Now you can find out just how sexy it is with condom maker Skyn's Facebook Messenger-based voice analyzer, a chat bot that rates voices by sensuality, mystery, intensity and sophistication. To try it, visit the site and pop in a recording of your voice... Read more » |
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| Peter Mears comes from Initiative By Patrick Coffee Havas Group has hired longtime agency veteran Peter Mears to oversee its global network of media agencies in the newly created role of chief operating officer. He will now oversee the operations of all Havas media offices around the world, supporting local leadership and contributing to both client strategy and new business efforts. Mears reports... Read more » |
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