It’s MarTech Conference Day! Join us today and tomorrow!
| Today is Day 1 of the MarTech Conference. We’re kicking things off at 11 am ET, as Scott Brinker joins me to discuss the 2025 State of Your Stack Survey findings, followed by a live Q&A. You can still get your free pass to this online event. But before the conference gets rolling, it’s good to warm up first. Start stretching your martech muscles with Melissa Reeve’s piece on how AI enhances human decision-making. Then, learn about the changes to the retail sector and shopping habits from Salesforce’s Connected Shoppers survey. Finally, dream about having a budget large enough for a major naming rights deal as our MarTechBot explains how they work. See you at 11 AM ET! Mike Pastore
Editorial Director | | |
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| Marketing management | | | AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices. | | |
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| Ecommerce | | | A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail. | | |
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| B2B marketing | | | Your guide to LinkedIn's tools, marketing strategies and best practices. Updated with information on the use of influencer marketing. | | |
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| B2C marketing | | | Learn seven key actions marketers must take this year, from embracing household-level data to using passions and predictive modeling to drive smarter engagement. | | |
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| Marketing artificial intelligence (AI) | | | Baseball season is about to start, and many teams will take the field in a stadium with a sponsor's name on it. How effective are these big brand moves? | | |
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| Marketing artificial intelligence (AI) | | | IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation. | | |
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| Analytics & conversion | | | If you’re driving traffic but not seeing results, it might be time to take a hard look at your conversion rates. Get industry-specific data to help understand what “good” performance really looks like. | | |
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| Customer experience | | | Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts. | | |
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| Free online event | | | Grab your free pass and join us today and tomorrow at MarTech to learn fresh AI, GTM, ABM, and influencer marketing strategies — and add your voice to the conversation. Save Your Seat | | |
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